Rooted in the Central Iranian weaving tradition, Sultanabad Rugs are recognised for their refined interpretation of classical Persian design. Their hallmark is the expansive, oversize floral pattern, which appears with generous spacing and subtle symmetry across many examples. This grand scale not only distinguishes Sultanabad weaving from more densely patterned carpets but also resonates with the decorative preferences of the late 19th century, when workshop and cottage weavers alike responded to evolving tastes both within Persia and among international patrons.

A key chapter in the development of Sultanabad Rugs is their historical association with Ziegler Sultanabad pieces. The influence of Western commissions during the rug revival of the 19th century encouraged adaptations in colour, layout, and proportion. As a result, Ziegler-style works are often noted for their fluid Art Nouveau influence and harmonious use of rich vegetable dyes, producing soft, lustrous palettes and inviting textures. These features have enduring appeal, giving both antique Sultanabad rugs and newly hand-knotted Sultanabad carpets a relevance suited to contemporary and classical interiors alike.

Sultanabad wool rugs are woven with attention to durability as well as aesthetic consideration. Variations in knotting techniques and local wool character can be found across the region, adding to the individual nature of each piece. While some early examples are celebrated museum works, others continue to perform at the centre of active, design-aware homes, valued for both their visual impact and their strong fibre construction.