Lori Rugs originate from the Luri-speaking communities of southwest Iran, where a heritage of nomadism has shaped both practical weaving skills and distinctive visual language. Unlike mass-produced alternatives, handmade Lori rugs are the result of deeply ingrained regional expertise. Patterns often feature angular, geometric motifs, both bold and harmonious, reflecting the spontaneous creativity and functional focus of their makers. Colour palettes are derived from natural dye sources available in the Zagros region, lending each Lori carpet its earthy, balanced character.

Central to the construction is a dense sheep wool pile that offers resilience well-suited to contemporary living while retaining tactile softness underfoot. Luri weaving techniques, handed down within families, prioritise compact structures and subtle variations in design, making each rug a testament to both careful planning and adaptive ingenuity. These hallmarks distinguish genuine tribal rugs from similar southwestern weaving traditions and ensure their ongoing appreciation among collectors and design enthusiasts.

Lori Rugs integrate easily within a variety of UK interior styles, from traditional spaces seeking warmth and narrative depth, to modern rooms in need of tactile interest and cultural grounding. Their understated artistry, grounded in centuries of mobility and adaptation, continues to resonate with those who value authenticity and the story behind every handmade piece.